Is Digital Marketing Important for SMEs?

Today, the world resides online and there is no denying this. People are using the internet more than any other mode of communication. And digital marketing is truly playing a versatile role in order to connect with the masses and generating successful marketing leads, especially for small and medium enterprises.

SMEs have their own set of challenges defined in terms of budget constraints, limited resources, growth challenges etc. Digital marketing is a handy promotion tool for these companies. Given its infinite reach and minimum investment, digital marketing proves to be a boon for small businesses.

Digital marketing also brings the world closer. If you can appreciate, how much smaller the world feels with the advent of Internet. Internet indeed has made it easier for a client in his country to directly discuss business with his counterpart living in any other country. This in turn has reduced the cost incurred by businesses in moving from one place to another for meetings and conferences.

It has also made it possible to understand the business trends happening around the world. Through news posts, blogs and even newsletters, now the entrepreneurs can get all the details of a certain business with just at a single click, allowing them to make quick business decisions.

The digital marketing has the ability to provide the prospect client with all the required information about a certain business. This in turn will help the client to make an informed decision about continuing the business relation further. The digital media has made it possible to understand a business virtually without having to physically attend any trade show or conference. Without any budget over pressure, you can reach your target audience in the target country and hence benefit your business.

By all the above facts, we can truly comment that digital media is a boon when it comes to generating successful leads. So it’s time to go online, promote your business using digital media and witness growth manifolds. Digital media can help you to develop efficient & cost effective Leads.

“Utilize digital tools, extend your reach, increase your visibility and generate more n more leads”

Popular Digital Marketing tools:

  1. SEO or Search Engine Optimization
  2. PPC or Pay per click Ads
  3. Social Media Marketing
  4. Website Optimization
  5. Content Marketing
  6. Email Marketing

These cost effective digital marketing tools can transform your business with more engagement and lead generation. Small businesses can you these digital tools to maximize revenue.

Digital Marketing, Search Engine Optimization and Marketing

Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.

Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising,

Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc.

Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

So What Exactly is Digital Marketing?
It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

Assets

Your website
Blog posts
eBooks and whitepapers
Infographics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)
Tactics

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. (Check out these 15 successful email marketing campaigns for inspiration.)

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

What’s the Difference Between Digital Marketing and Inbound Marketing?
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?

The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.

Does Digital Marketing Work for All Businesses? B2B and B2C?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

Ten Reasons You Need a Digital Marketing Strategy

To ensure that your Digital Marketing efforts bear fruit, you will have to chalk out a prioritised plan of activities. Although there are many companies who are getting effective results without a strategic approach and by using mainstream methods like social media sharing, email marketing, etc., they are also missing out on many opportunities and are failing to face challenges. Hence, to ensure that you have a solution for any problems you face while marketing your products and services digitally, a full-proof strategy is imperative.

Outlined below are the top 10 reasons why you need to chalk out a Digital Marketing strategy:

To move in the right direction

Mapping out a path by setting goals is extremely important. You must be clear about why you are investing your money and resources and what is it you want to achieve by marketing about your business through the digital mediums. If you will not have a goal, you will not be able to allocate capital and resources correctly. Even the resources that you have appointed would be directionless, and all your money and efforts will go in vain.

To know your online market share

Chalking out a strategy would also help you know your online market share and act as per the analysis. It would also help you understand your customers’ preferences, their demands, behaviour, and target areas for you.

To reduce threats from existing and new competitors

A meticulous strategy would enable you to take strong measures against competitors and recognize the untouched market areas and target them accordingly.

To have a clearly defined online value proposition

The clearer the objective of your digital marketing strategy, the clearer will be the online customer value proposition. Your potential and existing customers will be able to differentiate between you and your competitors hence, will stay loyal to you.

To identify and overpower your weaknesses

Formulating a robust digital marketing strategy is the easiest way of recognizing and gaining control over your weaknesses, if any. In the process of devising a strategy, you will use a wide variety of tools that will help you identify and address your weak points, effectively.

To ensure smooth integration with your traditional methods of marketing

Word has it that digital marketing works best when combined with traditional methods of marketing. Hence, to ensure that both the marketing strategies that you have go hand in hand, it is better to form a digital marketing strategy.

To take quick action if any problem is encountered midway

By defining a marketing strategy, you will not only be able to weigh your options and foresee certain situations, but you will also be prepared and able to respond quickly to any situation that might arise.

To avoid wastage of resources caused by duplication

A strategy that you have not ideated and simply adopted might be a waste of time, resources, and money as it might be an old one. You wouldn’t land in such a situation if you are forming a brand new and exclusive strategy. You can see what will work best for you and invest time, money, and resources in sync with those options.

To stay agile

Staying agile, dynamic, and coming up with new approaches and ideas is the best way to retain and gain online audiences. With a strategy for your digital audiences, you will be able to stay abreast of the changes and improvise according to the market situations.

To always have room for optimizing

You will know how, when, and why to allocate resources so that your digital marketing strategy is optimized and keeps on providing you high ROI.

So there you have it. The reasons and benefits of planning and deploying a thoughtful strategy before taking a plunge in the ocean of Digital Marketing.